All Posts

We're about to enter the next era of Meta squeezing as much blood as it can from the small businesses on their platforms.

Forget screen time features and social media blocking apps. Gen Z's walling themselves out of social media with BRICK.

A reader asks: I want to eventually stop using social media entirely for my business. How do I move my audience somewhere else?

A reader asks: What's the deal with email marketing? Should I be doing it for my business, or are inboxes too noisy to be worth it?

You likely already know I did two major things earlier this year: left my job to start my own business, and started writing a book. There's a third "big thing" that's been quietly evolving behind the scenes

The internet is filled with people offering information, advice, and tactics. Why it's hard to tell who to trust, and what you can do about it.

This week alone, I've heard multiple stories from and about women who've lost big because they put too much stock in social media. Four steps you can take now to make sure this doesn't happen to you.

The rise of passive watching on social media begs the question: Is social media just mini TV now? (The answer is yes!)

What, exactly, do you own on social media?

Changing user behavior on social media should push us to re-think the way we communicate with our audiences.

Why I don't recommend you rely on social media for your big life event or new product launch.

You may have noticed rumblings in your LinkedIn feed that women feel like their posts aren't reaching as far as they used to. That their...

In late January of this year, a Harris poll found that 1 in 4 American consumers had stopped shopping at their favorite stores because...

Here's why you should absolutely invest in your website in 2025.