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Insights, strategies, and straight talk on all things websites, SEO, and content marketing. Smart, actionable posts that help your business grow.
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Readers ask: What's the deal with email marketing?
A reader asks: What's the deal with email marketing? Should I be doing it for my business, or are inboxes too noisy to be worth it?
Megan Espinal
Oct 175 min read
Changes in store starting next week
You likely already know I did two major things earlier this year: left my job to start my own business, and started writing a book. There's a third "big thing" that's been quietly evolving behind the scenes
Megan Espinal
Oct 93 min read
On reclaiming discernment, and why I've been MIA
The internet is filled with people offering information, advice, and tactics. Why it's hard to tell who to trust, and what you can do about it. 
Megan Espinal
Oct 25 min read
Women have got to invest more in their own digital assets in 2025.
This week alone, I've heard multiple stories from and about women who've lost big because they put too much stock in social media. Four steps you can take now to make sure this doesn't happen to you.
Megan Espinal
Sep 115 min read
The social aspect of social media is over. Welcome to the age of bite-sized TV.
The rise of passive watching on social media begs the question: Is social media just mini TV now? (The answer is yes!)
Megan Espinal
Sep 102 min read
Marketing has misclassified social media
What, exactly, do you own on social media?
Megan Espinal
Sep 32 min read
There's a quiet pull-back happening on social media
Changing user behavior on social media should push us to re-think the way we communicate with our audiences.
Megan Espinal
Aug 262 min read
Why you shouldn't share your big news on social media
Why I don't recommend you rely on social media for your big life event or new product launch.
Megan Espinal
Aug 184 min read
The women of LinkedIn are not okay
You may have noticed rumblings in your LinkedIn feed that women feel like their posts aren't reaching as far as they used to. That their...
Megan Espinal
Aug 124 min read
When shopping our ethics doesn't quite reach our social media behavior
In late January of this year, a Harris poll found that 1 in 4 American consumers had stopped shopping at their favorite stores because...
Megan Espinal
Aug 112 min read
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Recent posts
Readers ask: What's the deal with email marketing?
A reader asks: What's the deal with email marketing? Should I be doing it for my business, or are inboxes too noisy to be worth it?
Changes in store starting next week
You likely already know I did two major things earlier this year: left my job to start my own business, and started writing a book. There's a third "big thing" that's been quietly evolving behind the scenes
On reclaiming discernment, and why I've been MIA
The internet is filled with people offering information, advice, and tactics. Why it's hard to tell who to trust, and what you can do about it. 
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