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Insights, strategies, and straight talk on all things websites, SEO, and content marketing. Smart, actionable posts that help your business grow.
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There's no such thing as a free (business) lunch on Instagram and Facebook
We're about to enter the next era of Meta squeezing as much blood as it can from the small businesses on their platforms.
Megan Espinal
1 day ago4 min read
Taking a BRICK to social media
Forget screen time features and social media blocking apps. Gen Z's walling themselves out of social media with BRICK.
Megan Espinal
Nov 164 min read
Readers ask: How do I move my audience away from social media?
A reader asks: I want to eventually stop using social media entirely for my business. How do I move my audience somewhere else?
Megan Espinal
Nov 33 min read
Readers ask: What's the deal with email marketing?
A reader asks: What's the deal with email marketing? Should I be doing it for my business, or are inboxes too noisy to be worth it?
Megan Espinal
Oct 175 min read
Changes in store starting next week
You likely already know I did two major things earlier this year: left my job to start my own business, and started writing a book. There's a third "big thing" that's been quietly evolving behind the scenes
Megan Espinal
Oct 93 min read
On reclaiming discernment, and why I've been MIA
The internet is filled with people offering information, advice, and tactics. Why it's hard to tell who to trust, and what you can do about it.
Megan Espinal
Oct 25 min read
Women have got to invest more in their own digital assets in 2025.
This week alone, I've heard multiple stories from and about women who've lost big because they put too much stock in social media. Four steps you can take now to make sure this doesn't happen to you.
Megan Espinal
Sep 115 min read
The social aspect of social media is over. Welcome to the age of bite-sized TV.
The rise of passive watching on social media begs the question: Is social media just mini TV now? (The answer is yes!)
Megan Espinal
Sep 102 min read
Marketing has misclassified social media
What, exactly, do you own on social media?
Megan Espinal
Sep 32 min read
There's a quiet pull-back happening on social media
Changing user behavior on social media should push us to re-think the way we communicate with our audiences.
Megan Espinal
Aug 262 min read
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Recent posts
There's no such thing as a free (business) lunch on Instagram and Facebook
We're about to enter the next era of Meta squeezing as much blood as it can from the small businesses on their platforms.
Taking a BRICK to social media
Forget screen time features and social media blocking apps. Gen Z's walling themselves out of social media with BRICK.
Readers ask: How do I move my audience away from social media?
A reader asks: I want to eventually stop using social media entirely for my business. How do I move my audience somewhere else?
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