Organic reach on social media is down
It's getting harder and harder to reach your own audience on any social media channel. The numbers are stark:
Facebook: 1-2%
Instagram: ~5%
LinkedIn: ~10-15%
If your account has 1,000 followers, that means at most 150 of your followers will see your post, reel, or story. That's 850 people who won't see your content—even though they follow you!
If you can't afford to pay-to-play, it's time to change your strategy.
Visibility's getting tough for everyone...
You're putting in a lot of effort for diminishing returns.
but women rely more on social media to promote their businesses and sell their products and services than men do.*
You spend hours creating and editing content, playing an ever-changing game with algorithms, and spiraling over confusing metrics and followers that don't translate to buyers.
So what do you do?
You need a strategic partner who can help you reclaim your time, give you more ownership of your audience, and help control costs—no matter how much or how little you use social media.
They're also more vulnerable to shadownbans, having their content censored, and suffering gender-bias in algorithms that put their business and financial futures at risk.
Social media is rented land
The foundation of your business should rest on things you actually own
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You don't own your social channels, but you do own your website.
Websites and SEO
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Finally, marketing that reaches 100% of your audience (imagine that!).
Email Marketing
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Build a content distribution plan that's more strategic than posting to Instagram and hoping for the best.
Content Marketing
What would happen if your social channels went dark
tomorrow?
Could you still reach most of your followers?
Would your customers know where else to find you?
How would it impact your sales?
If you rely on social media to reach your customers, grow your business, and drive revenue, you've put your business—and your financial security—in someone else's hands.
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